Xerocon 2016 Highlights London’s Growing Popularity as Events Site for Cloud-Based Providers

Xerocon is one of the most eagerly awaited events by cloud accounting practitioners, since it allows them the unparalleled opportunity to keep up-to-date with the latest developments in their field, as well as network with other professionals and even earn CPD hours. The conference attracted not just Xero accountants in London, but also users of the software from all over the world.

This year, Xerocon was held in London’s Battersea Evolution events venue on 9 to 10 February. The Battersea Evolution is justifiably celebrated as one of the city’s most unique venues, with some 4,000 square meters of event space centrally located at a 14,000 square meter site that can accommodate up to 3,500 participants. The ultra-modern venue is not only conveniently located at the heart of central London but also boasts of a wide range of facilities, including on-site parking for guests and crew, audio-visual equipment and complete catering solutions.
Cloud Computing
Xerocon is organized by Xero, one of the leading providers of cloud-based accounting software designed to help small businesses by facilitating collaboration with bookkeepers and accountants. As a provider of software as a service, Xero currently has 600,000 subscribers from all over the globe.

A big draw of the conference was the astounding array of guest speakers, who included Sir Ranulph Fiennes, The Pensions Regulator’s Charles Counsell, who is the executive director for automatic enrollment, angel investor Dale Murray, who co-founded Omega Logic, a startup that launched pre-paid mobile top-ups, and HM Revenue and Customs’ Brigid McBride, who works as its API and Third Party Software Lead.

During the keynote address, CEO Rod Drury highlighted the growth of the company, as well as the continuing migration of accounting software from the desktop to the cloud. Xero deals only with small businesses and Drury pointed out that they had added more clients than its three nearest competitors, including Intuit, which it surpassed by some twenty-five percent.

The impressive numbers revealed by Drury included over 810 terabytes of data stored in more than 700 servers worldwide and $310 billion worth of transactions processed in the previous year. In addition, the company currently has some $200 million worth of cash on hand, which allowed it to finance future development using its receipts rather than having to borrow capital.

The first day featured an assortment of informative keynote presentations, including talks on the digital transformation strategy of HMRC, Xero’s visions for its future and the current state and future of the cloud accounting market. In addition, accountants learned about how they could manage the transition to cloud-based software services in the age of digital communications.

The second day was marked by a wide range of thirty-minute breakout sessions, which covered topics such as auto enrolment, content marketing and payroll, as well as updates on Xero products. To top it all off, participants were able to interact with some 60 exhibitors who showcased an assortment of products and services ranging from mobile payment solutions to customer relations management solutions.

Of course, there were social activities as well. The first night of the conference ended with the Xero Awards, which were given to high performing Xero partners who were able to deliver high value to their clients. The Xero Party marked the end of the conference, allowing participants to kick back and dance the night away.

Xero is not the only large cloud-based service provider to hold a major conference in London. Salesforce, a leading global provider of Customer Relations Management software and enterprise cloud ecosystem, is staging its World Tour at the London ExCel on 19 May 2016. The event provides participants with the opportunity to learn more about new Salesforce products, use the latest Salesforce technologies hands-on and get information about training and certification programs that would allow you to maximize Salesforce to ensure the best customer interactions.

London is also set to host the Cloud Expo Europe on 15 to 16 March 2017, further highlighting the city’s growing popularity among major cloud-based software and services providers as a platform for their businesses. The Expo is the largest cloud-computing event in the world and is also to be held at the ExCel. The international exhibitions and convention center is located in the borough of Newham by the Royal Victoria Dock.

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London: The Ultimate Gateway Towards a Thriving Business Venture

As one of the world’s preferred cities for international commerce and finance, and a major player in a wide range of global industries, London is indeed an ideal place for business. From start-up companies, small or medium-sized enterprises, to multinationals, England’s capital city is an excellent location for any businessman who aims to make a reputable name and a successful establishment in whatever field they choose. Numerous thriving companies in London today chose to do business in this city because it has all the essential factors that a business needs to achieve and sustain success.
business in london
London is a very diverse city and is the primary commercial hub of the UK. Depending on the nature of the business, there will always be a perfect location in London that targets the right customer niche. The City of London and Canary Wharf is London’s primary financial hub, making it a fitting location for banks, investment and mortgage companies, accounting firms, and other business related to finance and money.

The West End is the entertainment and leisure centre of London and is home to Leicester Square and Piccadilly Circus. Media and entertainment people like film producers, advertisers, actors, directors, musicians, and writers can easily launch their career in the West End. This is also the shopping and fashion district of London, making it an ideal location for new fashion designers and retailers.

Being the most populous city of England, a huge potential market is always available for practically all types of business. Aside from that, London is a favorite destination for travellers and has a constantly large volume of visitors all year round. Establishments and companies that veer away from the usual English products and offer something new to the table won’t find it difficult to penetrate the London market.

London has a very reliable transportation system with its underground and overground railway network and many buses and trams. This makes it easy for companies to tap the local manpower pool in filling their workforce as people from nearby cities and areas in London are willing to travel to work.

The UK government is dedicated and determined to develop London as a powerful and dynamic business centre. They encourage start-ups and international companies to invest in London by providing generous incentives as well as putting in place a massive business support system. Many government-managed organizations offer assistance, training, and education about business management essentials such as taxation, local and national laws, and accounting basics.

Lastly, London is home to a lot of Fortune 500 and FTSE 100 companies. Having operations in London alongside the world’s top establishments and corporations can add credibility and positive reputation to a company.

With all the benefits, potentials, and opportunities that London has to offer, this English city is indeed the perfect place for any businessman to launch a business venture.

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London: Living the Lavish and Lovely Life

The capital city of England and the United Kingdom, London is the perfect balance of contemporary and traditional English culture, home to a wide variety of historical sites and modern infrastructure, and a harmonious fusion of diverse fields and industries. It is the UK’s most populous and most popular city, and is a distinguished global player when it comes to business and commerce, arts and entertainment, tourism and hospitality, and science and technology.

London’s vibrant history is very eminent and noticeable even until today’s modern times. The city is home to four World Heritage Sites that clearly depict the richness of London’s past — the Tower of London, the Palace of Westminster, the Kew Gardens, and the Greenwich settlement. London also boasts of a lot of famous landmarks and sites such as the Buckingham Palace, Trafalgar Square, London Eye, Tower Bridge, and Piccadilly Circus.
nightlife london
Despite preserving the Old English feel, London is a key player in business and commerce. More than 20% of UK’s GDP is generated in London, thanks to its strong and competent financial industry. London is considered as one of the best centres for international finance and banking. Majority of the UK’s FTSE 100 and Europe’s top 500 companies are headquartered in London, together with more than half of Fortune 500 establishments who have offices in the city.

London is also a cultural city, offering an extensive range of leisure and entertainment activities. Internationally-acclaimed fashion designers Vivienne Westwood, Jimmy Choo, and Manolo Blahnik all hail from London, making the city one of the big four fashion capitals in the world alongside New York, Paris, and Milan. Home to renowned theatre icon Andrew Lloyd Webber, the city is also known for its excellence in theatre and musicals with major theatrical establishments such as the Royal Opera House, London Coliseum, and the Royal Albert Hall.

London has inspired numerous authors like William Shakespeare, Charles Dickens, and Virginia Woolf in creating literary masterpieces, and has been depicted in famous novels such as The Alchemist, Sherlock Holmes, and Canterbury Tales. London is the main setting for many classic films (including Oliver Twist, 101 Dalmatians, Mary Poppins, My Fair Lady, Notting Hill, and Sweeney Todd: The Demon Barber of Fleet Street) and is home to notable personalities like Charlie Chaplin, Helen Mirren, Gary Oldman, Jude Law, and Daniel Day-Lewis.

Travellers and tourists can’t help but fall in love with London’s many tourist spots, breath-taking attractions, and exciting activities. The city has a lot of museums and art galleries that tourists can visit free of charge like the world-famous British Museum (home to the Rosetta Stone, ancient Egyptian mummies, and the Parthenon sculptures) and National Gallery (with works of art masters Vincent Van Gogh, Leonardo da Vinci, and Sandro Botticelli).

Nature lovers will enjoy a trip to numerous parks in London such as the Bushy Park, Hyde Park, Kensington Gardens, and Primrose Hill. There are also different interesting tours and activities for the outgoing and adventurous including The Ghost Bus Tours, Tower Bridge Exhibition, and The New London Dungeon. Kids will have a good time exploring the world of Harry Potter in Warner Brothers Studio or the underwater creatures in Sea Life London Aquarium. A trip to London will not be complete without a visit to the Big Ben, Westminster Abbey, St. Paul’s Cathedral, and Kensington Palace.

There is truly something to discover in London for everyone. A perfect blend of complementing cultures and traditions, London is truly a colourful and vigorous city, the epitome of living the lavish and lovely life.

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   London-City worth your time

   London-City worth your time

London is, without question, one of the prime tourist locations. It has long history and many historically important monuments as well.

Large fire burned down most of the town back in 1666, and that catastrophe destroyed most of the town. That fire had a large impact on the London as we know it, but it might not be bad thing if you would take time and look at it from different perspective.

City of London

   Pre-fire London had numerous wood buildings, which is a main reason behind great tool the fire took. Once the town burned down, people were smart, they built buildings with other materials that would withstand fire, and not spread it. The point is, old London had to burn, it was a matter of time. Densely populated town with numerous wooden buildings as London was is a place that has dangerously high chance of burning and it happened. But people that lived there were survivors, they rebuilt it and made it greater than ever.


    That was just one disaster that struck London, it had more. One of them was plague which was caused due to waste disposed into river Thames. And another disaster that struck London happened during World War 2, and it was done by Germans. The town was almost totally destroyed by constant bomb raids by German air units. This was only stopped by English air force, but the damage was already done. But once again, Londoners are survivors and they rebuilt their city and made it into the jewel of Thames as we know it today.


   Even though London suffered many disasters some buildings that date before Great Fire of London still stand and they are good tourist spots to visit, if you are into history of course.

First you have the temple of Mithra’s, which is a Roman temple that dates back to second century.  This temple was discovered just after World War 2, during rebuilding efforts and it can be found in Walbrook Street. This temple was dedicated to Persian god of light, and according to evidence it contained, ritual wall, several pairs of pillars that led to an altar and a sunken nave.

Then there is St. Bride, which is a Christian church built on a sacred Celtic spot and it is dedicated to Brigit, Celtic goddess of fertility. As it turns out, early Christians in this area built churches that worshiped pagan gods.  In a case of St. Bride women visited well located in the premise of church where they left a token to Brigit in the hopes to become pregnant.


   One of the most popular tourist spots in London is The Tower of London. It was built in 1078 and it is designed to be a fort. Only one tower, White Tower, dates back to that time, other towers were built later.

    London is one of the best towns for visit if you can stand its everlasting cloudy weather. This town holds a lot of history, and there are only few towns that can compare to London when it comes to number of historical monuments.


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